![]() However, he toned down his support after the Fascist party was involved in street violence. One headline notoriously read "Hurrah for the Blackshirts". In the 1930s, the Daily Mail was politically sympathetic to fascism, and Lord Rothermere wrote articles praising the British Union of Fascists and their leader Oswald Mosley in particular for showing “sound, commonsense, Conservative doctrine”. Īfter the election Labour leaders used it as an excuse for their failure it became a roadblock to needed internal reforms in the Labour party. Once those factors changed, Labour had little or no chance of winning the 1924 election. The fact was that the Labour government's recognition of the Soviet Union had been unpopular and it only held power because of the temporary support of the Liberal Party, and a rift within the Conservative Party. Historians agree the letter was a forgery but their consensus is that it made little difference in the election. Four days later the Labour Party was defeated in the 1924 general election. The letter was a very plausible one, originating in Riga, and although it later turned out to be a forgery, the editor of the Mail had no reason to doubt its genuineness at the time. This letter which purported to be from Grigori Zinoviev, president of Comintern, the internal communist party of the USSR, was addressed to members of the Labour Party of Great Britain and exhorted them to carry out a violent revolution. It was under his regime that the Daily Mail published the " Zinoviev Letter". It was accused by the Prime Minister, Herbert Asquith, of disloyalty to the country.Īfter the resignation of Asquith, David Lloyd George asked Lord Northcliffe to join his cabinet, but Northcliffe refused.Īfter Northcliffe died in 1922, his brother Lord Rothermere took control. The paper lost circulation during World War I, when it spoke out in favor of conscription after the outbreak of war, and particularly when it attacked Lord Kitchener, who was at that time a national hero. ![]() Among other promotions, they began the Ideal Home Exhibition, which continues to be held in London every year. The Daily Mail also set out to be entertaining, using in particular competitions as a means of promotion, and focusing on human-interest stories as a way of attracting readers to whom in-depth political analysis did not appeal. This approach led to it being highly successful. It was published at half the price of other newspapers, and kept its coverage both more concise and more populist. When it was launched by Alfred and Harold Harmsworth (who later became respectively Lord Northcliffe and Lord Rothermere) it made an unashamed bid for the mass market. Its closest rival in terms of being less liberal is the Daily Express, which sells far fewer copies. The Daily Mail was founded as a broadsheet newspaper in 1896, but changed to a tabloid format 75 years later.
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